A couple of years ago the smartphone revolution was only just starting…
now, it’s in full swing.

Telstra reported in July 2011:

• 46% of Australian mobile subscribers now have a smartphone and this number is expected to grow to 60% by the middle of 2012.
• Almost half of smartphone web-surfers (47 per cent) have used their phones to find information about a product or service to support a purchasing decision – up from 40 per cent in 2010.
• More than one in five Australian smartphone owners are aged over 50 years, and 39 per cent are more than 40 years

And, many of our client’s websites show the number of visitors using mobile devices has tripled in the past year.

With up to 90% of those visitors coming from Google searches.

What does this mean for you?

If someone comes to your website from a Google search it’s very likely:

• They plan to buy whatever it is you sell, either now or in the future;
• They want to find out more about your business; and
• They aren’t already clients of yours (your existing clients know your website address, don’t they?)

So, how does your website look and behave on a mobile device: a smartphone, iPhone, iPad or tablet?

If a mobile visitor comes to your website and can’t find what they’re looking for, or isn’t able to view your site (that’s right, some websites simply don’t display on mobile phones, iPads or tablets) they will leave, quickly, and go to your competitor’s website.

In the same way having a website for your business stopped being optional about 10 years ago, optimising your website for a mobile is now no longer optional.

What is a mobile optimised site?

A mobile optimised site isn’t simply a smaller version of your main site. A typical mobile visitor wants information, fast. They don’t want to search through your site for answers.

• Your website’s key information must be easily accessible from the mobile landing page to allow visitors to find what they want quickly.
• Your mobile site must be easy to navigate using a touch screen. Text menus, which are easy to use from a PC, can be impossible to work through when tapping a 4” screen with your thumb or finger.
• Your mobile landing page should have limited options directing the visitor in the way you want. Ideally, three or four clear options, with a sub menu for all other pages.

What can you do?

Luckily, many of your competitors haven’t yet optimised their sites for mobile visitors, but this is bound to change in the future.

If you launch a mobile optimised site as soon as possible, you will be on the leading edge of the mobile web wave. Wait any longer and you could be playing catch up.

To help you take full advantage of the mobile revolution, we have put together a special package, available until the end of March 2012, which will transform your business’s mobile presence by:

• Making it easier for your visitors to find the information they want
• Increasing the number of enquiries you receive from mobile browsers, and
• Reinforcing your position as a cutting edge, forward thinking company adapting to changes, online and offline to improve your customers’ experience.

What’s included?

Our special introductory mobile package includes 7 key elements:

1. Customised website template: your mobile site will match the look of your current design.
2. Optimised content: your mobile site will include content from your main site, reformatted for optimum display on a handheld device.
3. Mobile search engine optimised: Google and Bing now have mobile specific webcrawlers. Your mobile optimised site will be developed using tested Search Engine Optimisation principles.
4. Google maps integration: the location button on your mobile site will launch the Google maps application if available, otherwise it will open the map in a new browser window.
5. Multiple device optimisation: your mobile website will be optimised for all popular handheld devices.
6. Google places and directory listings: updating your Google places, Truelocal and other directory listings to ensure information is relevant and all links are up to date.
7. Call to action: a phone link will make it easy for your visitors to call you directly from your website.

Our promise to you.

When you work with Red Hot Websites we promise:

• You will receive a response to an email or phone enquiry within 24 hours (usually same business day)
• You will know when we aim to deliver, we always work to a deadline.
• Our packages are inclusive – no extras or surprises at the end.
• Your website will meet your business needs, not ours!
• You will receive ongoing support, guidance and suggestions after your website is live.

Other things you need to know.

Do I need to register a new domain name?

No, the address for the mobile version of your site will be “m.yourdomain.com.au” or “mobile.yourdomain.com.au”. This is a subdomain of your existing name and does not require any further registrations.

I already have a web designer, why should I use Red Hot Websites?

We work with many web designers to optimise sites for mobiles. We aren’t looking to take you away from your existing supplier, we are offering a specialised service most web designers don’t provide.

Do I need to buy more hosting?

No, if your website is hosted by Red Hot Websites, subdomains are included in your annual hosting charges. There will be no additional hosting costs as long as your website is hosted by us. Most other hosting companies also offer free subdomains.

How will visitors know to go to our mobile site?

We will code your existing site to automatically redirect visitors to the mobile version, only when the site is viewed from a mobile phone or handheld device. Other visitors will see the full version of your site.

Will mobile visitors be able to view our full site if the information they want isn’t on the mobile site?

Yes, each page of the mobile version of your site will have a link to the full version of your site.

Can I have an app for my business?

Yes, we can develop mobile apps for your business which can be downloaded from the Apple and Android app marketplaces. If you want to know more about this option, let us know when you call.

Act Now And Get A Free iPad!

If you are one of the first 5 businesses to contract with Red Hot Websites between 23 February and 31 March 2012, for creating your customised mobile website, we will give you an iPad! That’s right, a FREE iPad, just for taking action.

Why am I giving away such a valuable bonus? Should you read something more into this?

Absolutely not! This bonus comes with no obligation or strings attached and I’m offering this to you for this simple reason: I am determined to provide you with risk-free online services. I really want to help you focus on serving your clients, and leave the hassle of generating profits from your website to us.

If the bonus helps you make the decision to achieve the life that you always dreamed about then I have accomplished what I set out to do.

Don’t get left behind by the mobile revolution, call Red Hot Websites now on 1300 79 89 09 or email redhot@redhotwebsites.com.au to get your website mobile ready.