When you make changes to your website or run an advertising campaign, how can you tell if you've seen any improvements on your traffic and results from your website?
Tracking, testing and measuring is the mantra of business coaches and advisers …
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Testing and Measuring Your Website Results
August 13, 2012 by
Claim Your Free Google Places Listing
August 1, 2012 by
If you don't know what Google Places is, and you have a local business or even a business servicing a particular region, you may be missing out on a huge chunk of search engine traffic to your website.
Google places collects information from …
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Using The Post Office As Your Business Address Doesn’t Work In Australia
July 17, 2012 by
I don't like being a negative Nelly but I've read in a number of books and I've even heard an Australian business guru say:
"If you're working from a home office and you want to appear to have a professional office suite use your PO Box address, …
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How Does Google AdWords Work?
March 5, 2012 by
We are often asked to explain Google AdWords to our clients. The whole system bamboozles most people, with Cost Per Click (CPC), Click Through Ratio (CTR) and many more jargonistic terms. Add to this the shock of finding your AdWords campaign, …
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Bring Your Local Search Listing To Life With a 360 Panoroma
January 9, 2012 by
Have you claimed your Google Places listing yet? This free service is recommended for all businesses but critical for any business with a local market or a traditional shopfront where people come to buy your product or service.
When you claim your …
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Five Rules When Using a QR Code to Promote Your Business
January 5, 2012 by
I recently wrote about QR codes and I have seen the little collections of dots pop up more and more recently. What I've noticed is that many business owners are missing out on some important points about using QR codes.
Here's my list of five …
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