When you make changes to your website or run an advertising campaign, how can you tell if you've seen any improvements on your traffic and results from your website? Tracking, testing and measuring is the mantra of business coaches and advisers … [Read more...]
Claim Your Free Google Places Listing
If you don't know what Google Places is, and you have a local business or even a business servicing a particular region, you may be missing out on a huge chunk of search engine traffic to your website. Google places collects information from … [Read more...]
Using The Post Office As Your Business Address Doesn’t Work In Australia
I don't like being a negative Nelly but I've read in a number of books and I've even heard an Australian business guru say: "If you're working from a home office and you want to appear to have a professional office suite use your PO Box address, … [Read more...]
Use Social Bookmarking To Promote Your Website
How often have you done a good job for a client and they've said "I'm going to tell all my friends about you"? Some people will follow through on this - they become raving fans of your business and you get a steady stream of customers from their … [Read more...]
How Does Google AdWords Work?
We are often asked to explain Google AdWords to our clients. The whole system bamboozles most people, with Cost Per Click (CPC), Click Through Ratio (CTR) and many more jargonistic terms. Add to this the shock of finding your AdWords campaign, which … [Read more...]
Bring Your Local Search Listing To Life With a 360 Panoroma
Have you claimed your Google Places listing yet? This free service is recommended for all businesses but critical for any business with a local market or a traditional shopfront where people come to buy your product or service. When you claim your … [Read more...]
Five Rules When Using a QR Code to Promote Your Business
I recently wrote about QR codes and I have seen the little collections of dots pop up more and more recently. What I've noticed is that many business owners are missing out on some important points about using QR codes. Here's my list of five … [Read more...]
How To Remove YouTube Branding From Your Videos,
and “I really love cats”.
Some people like it, others don't, but at least now you have a choice. What am I talking about? The YouTube icon that appears on the control bar at the bottom of the video when you embed it in your website. This is also a link to the YouTube … [Read more...]
Don’t Advertise Another Business With Your Email Address
We've all seen them, perhaps you even have one. It's a business card given to you at a networking meeting or by someone who has done some work for you in your business. The card has a nice glossy coating, with name, rank, serial number of the … [Read more...]
Who Is In Control Of Your Domain Name?
A while ago a long standing client emailed me and asked me to register an Australian domain name identical to the .com name used by one of his competitors. The name was a combination of the suburb the businesses were in and the type of service they … [Read more...]
