It's hard to believe it's been nine years since the first YouTube video was uploaded. At that time few people had heard of Facebook or Linkedin; and Twitter, Instagram and Google+ didn't even exist. But, as this three minute video shows, social media … [Read more...]
Social Media & Slacktivism
With Earth Hour just behind us (possibly a meaningful global campaign against global warming or the world's biggest slacktivism party, depending on your point of view) I was reminded of something else I see regularly which could be promoting … [Read more...]
Google Sitelinks – why you want them and how to improve them
You've probably seen sitelinks in a Google search result, but didn't know that was the name for them. Sitelinks are the links to pages within a website, which usually appear in two columns, indented below the first link to the website. Here's an … [Read more...]
Get Your Local Business On The First Page Of Google
I recently wrote about the importance of claiming your online content through Google+, which is important for anyone creating original content to drive traffic to a website. But, if you're a local business wanting people to find you so they can come … [Read more...]
Personalise Your Content in Google Search Results
When Google+ was launched in 2011, on the one hand it was lauded as the next big thing in social media and on the other it was ridiculed as being just another doomed attempt by Google to compete directly with Facebook, Twitter and MySpace (at the … [Read more...]
You Don’t Need A Website, You Need A Solution
I've had countless enquiries from business owners over the years who start the conversation with "I want a website for my business". When I started my business in 2007, this was like music to my ears: here was a business owner telling me they … [Read more...]
Testing and Measuring Your Website Results
When you make changes to your website or run an advertising campaign, how can you tell if you've seen any improvements on your traffic and results from your website? Tracking, testing and measuring is the mantra of business coaches and advisers … [Read more...]
Claim Your Free Google Places Listing
If you don't know what Google Places is, and you have a local business or even a business servicing a particular region, you may be missing out on a huge chunk of search engine traffic to your website. Google places collects information from … [Read more...]
Using The Post Office As Your Business Address Doesn’t Work In Australia
I don't like being a negative Nelly but I've read in a number of books and I've even heard an Australian business guru say: "If you're working from a home office and you want to appear to have a professional office suite use your PO Box address, … [Read more...]
Use Social Bookmarking To Promote Your Website
How often have you done a good job for a client and they've said "I'm going to tell all my friends about you"? Some people will follow through on this - they become raving fans of your business and you get a steady stream of customers from their … [Read more...]
