We’ve all seen them, perhaps you even have one.
It’s a business card given to you at a networking meeting or by someone who has done some work for you in your business. The card has a nice glossy coating, with name, rank, serial number of the owner, a photo, so you remember who gave it to you and a website address: www. mybusinessname.com, or something like that.
But when you look below the phone number you see the email address:
firstname.lastname@example.org, or worse
email@example.com, or even
When I see a business card with a free email address on it, my first thought is “New in business, may not be around for long”.
Is that fair? Probably not.
Is it even true? Mostly it isn’t.
But if I’m thinking it, how many other people think the same thing? And if people are thinking this while you are pitching your product or service, what’s it doing to hurt your business?
The thing is, some of the most unlikely businesses are still doing this sort of thing. I dealt with one today – my accountant.
My accountant is great, he offers top notch service, he knows more about tax than I ever want to and he’s even funny – for an accountant. He has a website with heaps of good information on it, he sends monthly email newsletters to me and all his other clients and he has been in business for at least 15 years.
But when I called today to check his email I was told to send my annual accounts to a Hotmail address!
I’ll do it, because I’ve been working with the same firm for years and I absolutely trust them, but I have to wonder how much business this is costing him.
So, why do businesses continue to do this?
If you’ve got the domain name, why are you promoting someone else’s business with your email address?
Sometimes it’s ignorance – people just don’t think of it as important.
In other cases it’s fear – of the technical challenge of setting up an email.
But in many cases it’s hosting companies offering second rate service.
If you are paying for hosting of a website, and your hosting company won’t setup email accounts for you, or give you an easy way of doing it yourself, change hosting companies. It’s as simple as that, you don’t need to put up with second rate service.
If you need to change hosting providers, we use and recommend Hostgator.
They have an easy sign up system, great customer service, terrific pricing and they will even move your website across to their servers as part of the service. The basic plan comes with unlimited bandwidth and unlimited email addresses for less than $5 per month.