I recently wrote about the importance of claiming your online content through Google+, which is important for anyone creating original content to drive traffic to a website. But, if you’re a local business wanting people to find you so they can come to your business or call you to make an appointment or book a service, a more important Google+ feature is the Business Page.
Google Plus Business Pages are the successor to Google Places. This is part of Google’s overall strategy to drive people to the Google Plus platform to allow them to gain more information about users’ online habits, which in turn makes it easier to sell advertising. But, this post isn’t going to debate whether this tactic squares with it’s motto of “Don’t be evil”, we’re only going to look at how it will help your business get more enquiries and sales.
Search Google for “Vegan Restaurants in Brisbane” and this is what you will see.
A search for “Chinese Restaurants in Brisbane” shows this.
What you’re seeing at the top of the second set of search results is the Google+ listings for a range of Chinese restaurants, with a handy map showing their locations. I’m guessing none of the vegan restaurants in Brisbane have setup a Google+ page yet. (If you’re a Vegan Restaurateur in Brisbane reading this, I’ve just given you a free tip to dominate Google search results. You’re welcome.)
Google Plus Business listings are important for any business with a bricks and mortar shopfront, but are doubly important if you’re servicing a local market. On the first page, other than the Google Plus listings at the top, there is only one entry for a restaurant, the other nine are directory or review sites! So, if you’re in the local market and aiming to be found on Google when people search for your services, Google Plus for Business could be your fastest and easiest way to the top.