We are often asked to explain Google AdWords to our clients. The whole system bamboozles most people, with Cost Per Click (CPC), Click Through Ratio (CTR) and many more jargonistic terms. Add to this the shock of finding your AdWords campaign, which got off to a blistering start, was canned by Google after 24 hours because of “Low Quality Score” which affected your “AdRank” and it’s no wonder the average business owner puts it in the too hard basket and goes back to link exchanges and banner ads on obscure (read: no traffic) websites.
This smart infographic from PulpMedia unravels some of the mysteries of AdWords.
Infographic by Pulpmedia Online Marketing