When you make changes to your website or run an advertising campaign, how can you tell if you’ve seen any improvements on your traffic and results from your website?
Tracking, testing and measuring is the mantra of business coaches and advisers around the world, and it applies as much to your website as it does to every other aspect of your business.
The great thing about the internet and websites is that you can track almost everything your website visitor does. You can tell:
- How they arrived at your site: direct traffic, a Google search or a referral from another site.
- What pages they viewed: did they land on your homepage and then bounce off or did they click through to more pages within your site.
- What was the last page they viewed before exiting?
- Did they click on any external links on your site?
And so much more…
When you have this information it’s easy for you to tell what is working, and what isn’t. You can split test pages, create conversion funnels, optimise for the most popular terms and more.
How much do you pay for all of this priceless information?
Nothing, that’s right, it’s free.
All this information can be yours, for no outlay other than your time, by using Google Analytics. This is a terrific service that you can access using your Google Account. Just go to http://www.google.com/analytics and click on “Access Analytics” to start using this f.ree service today.
If you have a WordPress site (which I recommend) the easiest way to add Google Analytics is by using a Plugin. If you’re not using WordPress you’ll need to add the tracking code to the header or footer of each page of your site.
Most of my clients get a surprise once they start tracking visitor behaviour. They usually think their website visitors are doing one thing, but Google Analytics often paints a very different (and accurate) picture. So, prepare to be surprised at what you learn once you start tracking visitor behaviour.
Google has plenty of training videos and an excellent FAQ, but if you get stuck call our office on 1300 79 89 09.
You may already have Google Analytics on your site as many web developers will add the code but forget to tell the site owner. To find out if you do, watch the 2 minute video below. If you do have anlytics, but you don’t have access to the reports, you are better off creating a new Google Analytics account and adding a new tracking code.